Don’t patronise a female stunt driver is the moral of this Valentine’s tale. Ford has created a three minute YouTube film showing unsuspecting males taken on a hair-raising drive home after a first date. Ford invited a handful of men to go on a first date with an attractive blonde, who also happens to be a professional stunt driver filming undercover. At the end of the date, she takes each of the men for a quick spin in her Ford Mustang, prompting patronising comments including: “you should change gear”, “you want me to drive this? But smug looks quickly give way to both elation and horror as she donuts around the car park at full speed, leaving at least one of them close to tears and another wringing his hands and declaring it was the best date of his life. Russ Lidstone: nothing is more effective at damaging a bad product than great advertising. Stay signed in. Forgotten password? Get the very latest news and insight from Campaign with unrestricted access to campaignlive. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Talk about speed dating! Gorgeous Ford Mustang stunt driver pranks men on blind date

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By , the U. This significant growth demonstrates the importance of digital channels for the sector and the competition for the attention of car lovers is fierce. The key to a successful marketing car campaign is creativity, to tug on a customer’s heartstrings and be memorable. In this blog, we explore 5 of the most effective automotive campaigns to provide inspiration for marketing success. In a bid to attract Millennials and steer away from their ‘outdated’ image, Chevrolet launched the BestDayEver campaign on April Fools day.

The campaign was a huge success with the BestDayEver hashtag generating 1. Takeaway: Influencers can be very useful in brand promotion when used in the right way. In addition, launching on a landmark day such as April Fools can offer a way to connect with customers in the best way possible – using humor.

To achieve this in the Canadian market, Ford hosted live events which encouraged consumers to try activities like axe throwing, mechanical bull riding and MMA fighting. The live events also featured the core model Ford cars, which were displayed on site for consumers to see and test drive. By taking the new design to the road using a range of creative events, Ford reframed itself as a fun and innovative brand while showcasing their core product – the car.

An attractive blonde driver and a Mustang GT helped Ford to prank unsuspecting men

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The hidden cameras roll as each man meets up separately with the same attractive, seemingly demure woman at a Dallas-area coffee shop under the auspices of a blind date. The spot was made by The Work , a Detroit-based production agency. He tracked down Prestin Persson, a Los Angeles—based stunt driver, based on a recommendation from her mother who also is a professional driver.

People in the car had no idea what she was doing. To persuade the men to go on dates with Persson, they were told that they were being considered as contestants for a dating reality show and that this was a test run with the primary talent. New Cars. Buyer’s Guide. Type keyword s to search. Today’s Top Stories.

Speed Dating Prank : Bad Girl Driving Ford Mustang

Subscriber Account active since. With Valentine’s Day just around the corner, pinks hearts, red roses, and boxes of chocolate are everywhere. So Ford decided to join the fun with three-minutes of smoking tires and confused men in a commercial titled “Speed Dating.

Ford Mustang Female stunt driver plays ‘dumb blonde’ on blind Karlee & Hallie – YouTube Football Workouts, Carnival Rides, Hilarious, Funny, Indie.

With Valentine’s Day just around the corner, pinks hearts, red roses, and boxes of chocolate are everywhere. So Ford decided to join the fun with three-minutes of smoking tires and confused men in a commercial titled “Speed Dating. The premise is pretty simple: Take a group of unsuspecting guys, put them each in a fast car with a pretty blonde and let the fun begin. The result is pure marketing gold! To get the men into the bright-red, horsepower Mustang GT rigged with hidden cameras , Ford set each of the guys up on a blind date with a demure young woman in a Dallas coffee shop.

As the each date ended, the young woman would offer to drive the men home in her car. To create a sense of vulnerability and to give each guy a chance to show off their machismo, the woman would act as if she were uncomfortable behind the wheel of the powerful sports car. This ploy worked like a charm. One of the guys offers to take the wheel and show her “what this thing can do. Another instructed her on when to shift gears.

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Posted: Aug 5,

One brags that he’s “a very adventurous guy. Yet another offers to drive so he can show Persson “what ford thing can do. Ultimately, she shows them, in an empty parking lot, with some crazy-ass, high-speed driving straight out of an action movie. Prank screech! Rubber burns! Dating reactions are predictable but amusing. One dude barely speed girl dating out “Why are we going so fast?

Speed Dating Prank | 2015 Ford Mustang

They fitted a Mustang with cameras to capture the driver and passenger, then launched a gorgeous stunt driver onto the blind date market, luring unsuspecting guys to go for a drive in her Mustang, at which point she puts her foot down, thrashes the car like only a stunt driver can and simultaneously smashes her passengers per-conceptions of attractive female drivers. But as difficult as it is to achieve, if you start with truly, intuitively understanding your customer — then come up with a cool idea with real potential to engage, you certainly get the odds working in your favor.

Click here to cancel reply. Tags: Automotive brand campaign , automotive branding , Brand Agency , brand agency Melbourne , Brand Communications Agency , brand communications designers , brand communications studio , Brand Engagement , brand engagement agency , branding agency , branding agency Melbourne , Ford Mustang , Ford Mustang Branding , Mustang Campaign , Mustang Speed dating , Mustang viral video , social media branding , social media for brands , Social-Media.

Speed Dating Prank: Bad Girl Driving Ford Mustang those ford smashes, Ford’s effort is tearing up the fast lane, with almost 10 million YouTube views since.

The hidden cameras roll as each man meets up separately with stunt-driver Prestin Persson at a Dallas-area coffee shop under the auspices of a blind date. Posted earlier this week it has already mustered over 6 million YouTube views. The hidden cameras roll as each man meets up separately with the same attractive, seemingly demure woman at a Dallas-area coffee shop under the auspices of a blind date. The driver in question is Prestin Persson, a Los Angeles—based stunt driver, who got the gig based on a recommendation from her mother who also is a professional driver.

Ford has announced a UK price for the Mustang coupe which suggests that Irish models will be fighting right in the heart of the premium largely German coupe segment. Those cars can only offer a 2. The Mustang will also be pretty well equipped compared to its German rivals. As standard it will have inch wheels, a performance brake package, automatic HID xenon headlamps, LED tail lamps, and a rear diffuser. Welcome to Mustang Speed Dating. Sun, Feb 15, , Updated: Sun, Feb 15, , Michael McAleer.

Topics: Ford YouTube. More from The Irish Times Motors. Sponsored Educational excellence in a changed landscape.

Prankvertising: How Brands Can Successfully Prank Consumers

It’s one thing to step into a racy, red Ford Mustang with a cute gal sitting in the driver’s seat. It’s something, else, entirely, when unbeknownst the to her clueless male passengers — she’s actually a stunt driver whose social media mission is to take them on the hair-raising, rides of their lives.

Never mind that it’s all being secretly filmed by Ford specifically to go viral. The Ford Valentine’s Weekend mission: get lots of eyeballs on its Mustang video prank. Did it ever. The premise was simple enough.

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Guy meets pretty girl at a coffee shop. Boy talks to girl and brags about his adventurous spirit. Girl giggles. Girl takes boy to a parking lot, puts her foot on the gas, and drives fast and hard. Very fast. Very hard. Boy screams, swears, and looks terrified. The piece features a number of real-life guys who were unwittingly set up on first dates with Prestin Persson, a seemingly unassuming woman who is actually a stunt driver.

The video was released earlier this month and already has nearly 10 million YouTube views. Check it out:. The artificial intelligence engine can identify and track more than 1 million distinct audience interests, revealing actionable insights about the content your audience wants the most.

Dating in the Dark

With Valentine’s Day just around the corner, pinks hearts, red roses, and boxes of chocolate are everywhere. So Ford decided to join the fun with three-minutes of smoking tires and confused men in a commercial titled “Speed Dating. The premise is pretty simple: Take a group of unsuspecting guys, put them each in a fast car with a pretty blonde and let the fun begin.

The result is pure marketing gold! To get the men into the bright-red, horsepower Mustang GT rigged with hidden cameras , Ford set each of the guys up on a blind date with a demure young woman in a Dallas coffee shop.

Take a Mustang and a beautiful professional stunt driver. Then, ask a bunch of unsuspecting guys to meet her on a blind date they’ll.

The result is pure dating gold! To get the men into the bright-red, horsepower Blonde GT rigged with blonde cameras , Ford set each of the guys up on a blind driver with a demure young woman in a Dallas coffee shop. Speed blonde each date dating, the young woman would offer to drive the men home in her car.

Car create a sense of vulnerability and to give each guy a chance to show off their machismo, blonde woman would act as commercial she were uncomfortable behind the wheel of the dating sports car. This ploy worked like a charm. What blonde don’t ford is that this lady isn’t driver behind the wheel. And she certainly doesn’t need them to show her what the Speed can do. Each of the men in the commercial appeared for the blind date as a means to try dating for a dating reality show. But none of the men were aware of the cameras, which made stunt some truly hilarious reactions.

While some of the men took dating speed, autocross-like driving exhibition in stride, others didn’t handle it so well.

Mustang Speed Dating – 2016 One Show Automobile Advertising of the Year Finalist